I think I've always been struggling with trying to combine design & business into something I want to do.
I've already decided against being in-house designer. Then I've decided against traditional "doing" design. I thought about PM in ad agencies. I thought about brand strategy.
Now I'm thinking about consulting.
During my interview with Accenture, I was explaining how awesome design studies is, and talking about problem-solving vs. problem-finding, and how complicated questions have simple answers. The Sr. Manager said, "like 42?"
Yes. Exactly. Perfect analogy. Consultants get it too.
So there you have it, consultants are like DSers tackling business problems.